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A cheat sheet for pitching and minimum viable marketing

Do not worry. You have always written before and you will write now. All you have to do is write one true sentence. Write the truest sentence that you know.”

Ernest’s one-sentence technique can be useful whether you are writing copy for UX, advertising, company presentations or pitching ideas face-to-face. …

Why you should be in the toy business

function execute(idea) {

plan = writeAPlan(idea);

product = buildProduct(plan);
while(!satisfies(idea, product)) {
plan = tweakPlan(plan, idea);
product = buildProduct(plan);
return product;

I stumbled upon this pseudo code on Sol Eun’s About page. It made me think; in these AI times, what if had an algorithm for entrepreneurship?


Doctoral research fellow and asst. professor, Digital Innovation, University of Oslo and Iserv Computing. Twitter @tor

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