Automating Entrepreneurship

function execute(idea) {

plan = writeAPlan(idea);

product = buildProduct(plan);
while(!satisfies(idea, product)) {
plan = tweakPlan(plan, idea);
product = buildProduct(plan);
}
return product;
}

I stumbled upon this pseudo code on Sol Eun’s About page. It made me think, in these AI times, what if we had an algorithm for launching startup ventures. Of course this ‘model’ contradicts experimental and transformative understandings of entrepreneurship such the lean startup and effectuation, yet it would be interesting to see to what extent future algorithms could integrate this in search of sustainable business models.

On startups, strategy, and science. Research fellow, Iserv Computing and Asst. Prof., University of Oslo. Digital Innovation. Twitter @tor

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